Fractional CMO for e-commerce & D2C brands
I specialise in supporting e-commerce & D2C brands elevate to the next level of growth. From best-in-class performance marketing to bigger picture brand & value proposition work.
Where can I help?
Brand & Marketing Strategy - rooted in clear research & insights
Growth Reset - an end-to-end review of your set-up, structure, processes & channel audits
Digital Marketing (Paid/Organic) & Media acceleration. You’re spending millions and there’s likely waste.
Marketing Operating Model - is your marketing function integrated &
Brand activation - are you firing on all channels, with distinctive communications that cut through,, balancing channel best practices with brand direction
Pricing - have you got this right, or are you just adding margin on top of the cost price?
Marketing efficiency - finding the waste in your set-up or misallocation of spend.
Results
During my time, I’ve worked on brands with small budgets to enterprise-level FTSE-100 companies, with experience being a CMO & hands-on experience on e-commerce and digital marketing channels.
Scaling up e-commerce from low £XXm to £XXXm: Increasing e-commerce revenue by 500% in 5 years, through exceptional digital marketing activations & marketing transformation.
Defining brand positioning & executing business change towards this positioning (Product, Marketing, Culture etc.)
Doubling Performance Marketing channels performance in 6 months - by changing mix & improving SEO, PPC & Paid Social Marketing
Improving marketing efficiency by 15-35% (£1-4m savings), by removing wasteful media and performance marketing spend, due to poor measurement.
My services
If you’re an outdoor apparel brand with a turnover of 5m-300m, based in Europe or North America, then I would be a good fit for your company
Consulting
I can work on a project basis, with a defined scope and provide recommendations to hand-over to the team.
Fractional CMO
My preferred option, I can work as a part-time employee for your company, defining your strategy & overseeing execution with your employees. I also have a network of specialists, who can provide services in a cost-efficient way, if additional support is needed.
Mentorship
I can be a sounding board for more junior members of your team, spending a few hours a month supporting the team with advise and insights.