Fractional E-commerce &
Digital Marketing Strategy
I’ve spent over the last decade, leading e-commerce & marketing teams in small & large brands. Whether it is high level strategic support or going into the weeds of your channel, measurement or production, I can help on a project or retainer basis.
Where can I help?
Growth Diagnostic
Audit your e-commerce & digital marketing channels. Identify what is working, what is not, and where to focus next to unlock growth.
Channel Optimisation
Go into the weeds of your channels, SEO, PPC, Affiliates, CSE, Display, CRM, Email, Amazon etc. and define what’s not working and how much you could win/ be losing.
Connecting the dots
Once the fundamentals of performance marketing are in place, the next step is adapting them to your business and brand strategy. This is where most specialists and agencies fall short. I help you improve performance and strengthen your brand at the same time.
Marketing Measurement & Efficiency
Ensure you are spending the right amount, with the right partners, and using data effectively. Many brands end up with oversized retainers that do not reflect actual media spend or results. I will help you streamline and rebalance.
Trusted Implementation Partners without the overhead
I have built a trusted network of freelancers and small agencies who can support on the execution side. Unlike traditional UK agencies with inflated overheads, these partners deliver strong results without unnecessary cost.
Results
Scaled ecommerce revenue from $12M to $80M by leading a full digital marketing transformation that delivered sustained growth over five years
Search - SEO/PPC:
-> Doubled a business’s search (SEO/PPC) performance in 6 months -generating an extra $5m
-> Generated +12% growth (£45m) whilst saving £1.25m through integrated search strategy (Optimisation, Technical, Amplification & Paid Search integration).
Email: Increased Email channel performance by 550% & CLV by 45% in 3 years
Affiliates, CSE & Display: Set up and scaled channels from $0 to 1m in 6 months
Optimised Content strategy - increasing associated revenue by 350% in a year.
Measurement: Moving away from flawed measurement, saving $1.25m in media spend & increasing profitability by $600k , through best-practice set-up (MMM, Lift testing etc).
Digital Wholesale: Supporting with the Amazon eco-system & 3rd party marketplaces, through a new set-up one brand grew Amazon by 125% YoY in Y1.
Production Efficiency: Halved production costs, through use of design system, keeping a consistent brand look & increasing asset production
