Fractional CMO for Outdoor Brands
You’ve got product-market fit. But your marketing isn't scaling. I step in with deep outdoor experience — from doubling ecommerce at Helly Hansen to repositioning Odlo — to lead brand and digital strategy that actually moves numbers.
Where can I help?
Brand Strategy
Define what your brand stands for and who it speaks to. Build a clear, insight-led plan your team can follow.
Growth Diagnostic
Audit your marketing engine. Spot what works, what doesn’t and where to focus next.
Channel Optimisation
Fix wasted spend in paid and organic. Scale what delivers results and cut what doesn’t.
Marketing Model
Build a structure that actually performs, with marketing that can demonstrate impact.
Brand Activation
Maximise the impact of your sports marketing activity, integrated across your channels.
Efficiency
Find the waste. Shift your time, tools and budget toward what moves the business forward.
Results
Scaled ecommerce revenue from $12M to $80M by leading a full digital marketing transformation that delivered sustained growth over five years
Defined and embedded new brand positioning that aligned product, marketing and internal teams around a clear and insight-driven value proposition
Doubled performance marketing efficiency in six months by restructuring the channel mix and optimising SEO, PPC and paid social
Reduced marketing costs by £1M to £4M by eliminating low-impact media spend and implementing clear measurement strategies to guide investment
Overhauled the marketing operating model including team structure, planning and execution frameworks to increase clarity, efficiency and commercial performance
My services
If you’re an D2C/ B2B2C brand with a turnover of £2m-£80m, based in Europe or North America, then I would be a good fit for your company
Fractional CMO
Ongoing strategic and executional support. I lead your full marketing function, aligning brand, performance, ecommerce and team operations to drive growth.
Growth Diagnostic
A one-off strategic audit. I evaluate your marketing across and deliver a clear, actionable growth plan.