Fractional CMO for E-commerce & D2C Brands
I’ve worked at the leadership level of outdoor brands for the last decade & have repeatedly seen the same mistakes made in-house & with clients. I have a clear playbook on how to swiftly drive growth, both in the short-term & long-term.
Often, smaller outdoor brands with $5-$100m in turnover, are missing senior digital & marketing expertise. Inefficient Marketing, Poor Measurement, Generic/ Poorly Defined Brand Positioning, Unclear Distribution strategy, Silo’d channel marketing.
Where can I help?
Brand & Marketing Strategy - rooted in research and insight, I help define a clear, actionable strategy that aligns your team and drives sustainable growth.
Growth Reset: A full diagnostic of your growth engine—covering team structure, processes, and performance across all channels—to uncover what’s working, what’s not, and what to fix next.
Digital Marketing: You’re spending millions—there’s likely waste. I optimise both paid and organic media to reduce inefficiency and scale high-performing channels.
Marketing Operating Model: Is your marketing function working as one? I assess how integrated your teams, planning, and workflows are, then help you redesign for clarity, collaboration, and performance.
Brand Activation: Are you firing on all cylinders? Are you maximising your sports marketing assets to drive growth?
Pricing - Have you nailed it—or just added margin on top? I help evaluate and refine your pricing strategy to reflect customer value, improve positioning, and protect margin.
Marketing efficiency - I identify the waste—whether in tools, teams, or spend—and help reallocate resources toward what actually drives results.
Results
During my time, I’ve worked on brands with small budgets to enterprise-level FTSE-100 companies, with experience being a CMO & hands-on experience on e-commerce and digital marketing channels.
Scaling up e-commerce from low £XXm to £XXXm: Increasing e-commerce revenue by 500% in 5 years, through exceptional digital marketing activations & marketing transformation.
Defining brand positioning & value proposition & executing business change towards this positioning (Product, Marketing, Culture etc.)
Doubling Performance Marketing channels performance in 6 months - by changing mix & improving SEO, PPC & Paid Social Marketing
Improving marketing efficiency by 15-35% (£1-4m savings), by removing wasteful media and performance marketing spend, due to poor measurement.
Reset operating models, leading complete overhauls of marketing structures and brand/marketing strategies to improve clarity, efficiency, and impact.
My services
If you’re an D2C/ B2B2C brand with a turnover of £0.5m-300m, based in Europe or North America, then I would be a good fit for your company
Consulting
I offer focused, strategic input to accelerate decision-making and outcomes. Projects range from 1-week deep dives to multi-month engagements, tailored to your priorities.
Fractional CMO
My preferred way of working: I join your team as a part-time CMO, defining your marketing strategy and overseeing execution alongside your existing employees. I bring structure, clarity, and momentum—without the overhead of a full-time hire. When needed, I can also tap into my trusted network of specialists to support you in a cost-efficient, flexible way.
Mentorship
Through 1:1 sessions, I help marketing leads, heads of growth, and startup founders gain confidence, make better decisions, and navigate leadership challenges. Expect a mix of strategic coaching, tactical guidance, and honest feedback.