About Me: Shanjay Damani
I’ve spent my career stepping into complex & chaotic situations and fixing them, helping consumer and D2C brands grow sustainably.
I believe modern marketing can deliver through distinctive brand tactics, efficient performance marketing & great digital experiences. All grounded through my experience & the latest marketing science.
I’m based in London UK, however work with brands globally with experience in growing brands in Europe & North America.
I’m fluent in English & French and competent in German, having lived in France, Germany, Switzerland, & Norway for over a decade.
Impact in numbers:
Growth Delivered
£200M+
Spend Managed
£80M+
Cost Savings
£15M+
Case Studies
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565% e-commerce growth & marketing transformation
E-commerce scaled from $12m to $80m
Search: +450% revenue & +400% ROI improvements across SEO & PPC. Performance doubled in Y1
Email: +750% revenue, +45% CLV in 3 years
Affiliates: Set-up channel, scaling from $0 to $5m
Paid Social: Set-up channel scaling from $0 to $4m
Content: +450% views & +650% associated revenue in Y1
Brand Media: Centralised media buying, +20% viewability, CPV halved
Production Efficiency: Halved production costs through creation of design system
Tech: Set-up martech infrastructure from scratch to enable above (ESP, CRM, Tag & Feed Management, DSP etc.)
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Brand transformation for efficient growth (2.5M€ saved & back to growth)
Positioning: Defined brand strategy & target consumer, after numerous failures by predecessors; aligned with product, marketing, and HR for a full business transformation.
Operating Model Reset: Reset marketing model: Saved 2.5m EUR (25%), cutting non-working costs by 50% and headcount by 27%
Brand Campaign: Launching Odlo’s first proper brand campaign, reaching 125m consumers & benchmarking in the top 5% in Germany.
PR strategy & partner reset resulted in +125% reach (+150m reach), with level spend.
E-commerce: Removed wastage and optimised mix (+10% growth, -25% spend),
Wholesale & Trade Marketing: Data-driven approach saving 15% in spend through optimsiation
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Growing search effectiveness (+£110m) & efficiency (-£1.85m)
Search: Full technical , optimisation & amplification strategy, driving +£55m in revenue across 175m keywords
Online to Offline: Kick-started M&S Online to Offline strategy - driving additional £11m in Y1
Offshored search and marketing processes: £350k saving in year 1.
Developed integrated SEO & Paid Search strategy: Delivering £1.5m in cost savings through incrementality testing
Paid Search improvements of £45M, with growth driven through Google Shopping +90% (With spend decreases)