Virtual CMO for Hire

I provide senior marketing services & support, on a retainer or project basis.

I work with brands across Europe & North America remotely, however often travel in person as needed.

I specialise in supporting consumer brands scale sustainably, with a track record of driving growth through brand & digital transformation.

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Focused, Simple, Commercial.

  • Digital Marketing & Mix

    From high-level strategy to detailed channel audits & execution.

  • Marketing Strategy

    Looking at your business holistically & creating a sharp plan for growth

  • Positioning & Messaging

    Ensuring you have a simple, distinctive edge that resonates with consumers

  • Measurement & Research

    Simple, actionable insights that fuel growth. From Brand Research to Media Measurement

  • Operating Model & Tech

    Clear structure, process & technology to enable your business goals.

  • Team Leadership

    Leadership that provides consistent direction, empowers, and drives results fast.

Results

Scaled ecommerce revenue from $12M to $80M by leading a full digital marketing transformation that delivered sustained growth over five years

Defined and embedded new brand positioning that aligned product, marketing and internal teams around a clear and insight-driven value proposition

Doubled performance marketing efficiency in six months by restructuring the channel mix and optimising SEO, PPC and paid social

Reduced marketing costs by 25% (2.5m Euros saved), by updating eco-system, implementing clear measurement strategies & balancing working vs non-working spend.

Overhauled the marketing operating model, including team structure, planning and execution frameworks to increase clarity, efficiency and commercial performance

My services

If you're a consumer brand with a turnover between £1M and £80M, a strong fit for your business.

I work with clients across Europe & North America. I often travel to clients, when needed.

Fractional CMO

Your part-time marketing leader. Ongoing strategic direction and hands-on execution, aligning your brand, digital performance, e-commerce and team to accelerate growth.

Project-Based Consulting

Tailored strategic projects to address specific business challenges or opportunities, delivering actionable insights and results.

Interim CMO

Immediate executive support without the wait. Temporary leadership to seamlessly guide your brand and marketing operations.

FAQs

  • My costs will vary depending on the scope of work, however if working on a retainer, you can expect costs between £850-£1100 per day.

    For many countries, this will be substantially cheaper than local rates

  • I’ve got deep experience in two areas:

    1) Western Europe: France, Germany, Switzerland, Norway, . (I speak French fluently & German to B2 levels) - I have lived in all these countries.

    2) North America: Whilst working at Helly Hansen, North America was their biggest market and drove 650% growth in these areas,.

    I am happy to support brands in all these markets

  • Companies get senior marketing support without the overhead & admin involved in a full time headcount. As a contractor, there’s no lock-in & for many countries (eg: Switzerland, US etc.) my rate card will be substantially cheaper than local employees

Interested?

Let’s chat further, book a free 15-minute complementary session

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