Fractional CMO Germany

I provide senior marketing support on a retainer or project basis without the overhead of a full-time employee.

I help German & DACH consumer brands scale sustainably, with a proven track record of driving growth through brand and digital transformation.

Focused, Simple, Commercial.

  • Digital Marketing & Mix

    From high-level strategy to detailed channel audits & execution.

  • Marketing Strategy

    Looking at your business holistically & creating a sharp plan for growth

  • Positioning & Messaging

    Ensuring you have a simple, distinctive edge that resonates with consumers

  • Measurement & Research

    Simple, actionable insights that fuel growth. From Brand Research to Media Measurement

  • Operating Model & Tech

    Clear structure, process & technology to enable your business goals.

  • Team Leadership

    Leadership that provides consistent direction, empowers, and drives results fast.

Results

Scaled ecommerce revenue from $12M to $80M by leading a full digital marketing transformation that delivered sustained growth over five years

Defined and embedded new brand positioning that aligned product, marketing and internal teams around a clear and insight-driven value proposition

Doubled performance marketing efficiency in six months by restructuring the channel mix and optimising SEO, PPC and paid social

Reduced marketing costs by 25% (2.5m Euros saved), by updating eco-system, implementing clear measurement strategies & balancing working vs non-working spend.

Overhauled the marketing operating model, including team structure, planning and execution frameworks to increase clarity, efficiency and commercial performance

My services

If you're a German consumer brand looking to scale, with over 10 employees, then I’m a good fit.

Fractional CMO

Your part-time marketing leader. Ongoing strategic direction and hands-on execution, aligning your brand, digital performance, e-commerce and team to accelerate growth.

Project-Based Consulting

Tailored strategic projects to address specific business challenges or opportunities, delivering actionable insights and results.

Interim CMO

Immediate executive support without the wait. Temporary leadership to seamlessly guide your brand and marketing operations.

FAQs

  • My costs will vary depending on the scope of work, however, if on a retainer, you can expect costs between €900-£1100 per day. You can find more details here

  • I deliver support remotely, however I think it is important to meet in person & build relationships & so will be on-site initially & will travel to your offices on an ad-hoc basis.

  • The benefit of a fractional CMO is that you get senior marketing support, on-demand & without the overheads that comes with a full-time employee.

    You can use the resource flexibly, tap into my network for skilled support & get a marketing professional with broader industry and makreting expertise. In addition to this, this will be far cheaper than a full time hire.

  • I mainly work with consumer facing businesses, who are looking to scale up. They typically have at least 10 employees and a turnover between 500K € to 75€.

    Usually it's at a point where the business wants to focus on marketing, an in-house team is being formed/ has just been made and there's an abiility to accelerate growth.

  • I cover the entirety of Germany, most of my clients are either in Berlin or Munich.

  • I speak English & French fluently. I speak German to a B1 proficiency.

  • I’ve worked in brands which have businesses in North America & Western Europe. I’ve successfully scaled brands across all these markets.

    Specifically to Germany/DACH, I worked as CMO for Odlo, which has a large presence in Switzerland, Southern Germany & Austria. I’ve also scaled multiple brands with sales in Germany.

    I’ve lived in Switzerland, Germany, France for a combined 12 years

Interested?

Let’s chat further, book a free 15-minute complementary session