Fractional CMO for Apparel & DTC Brands
• Digital Growth Reset: full diagnostic and restructuring of your marketing model
• Fractional CMO Retainer: strategic leadership across brand, performance, team and execution
• Channel Efficiency Optimisation: cutting waste and scaling ROI across paid and organic
Where can I help?
Brand Strategy
Define what your brand stands for and who it speaks to. Build a clear, distinctive, insight-led strategy.
Growth Diagnostic
Audit your marketing engine. Spot what works, what doesn’t and where to focus next.
Channel Optimisation
Fix wasted spend in paid and organic. Scale what delivers results and cut what doesn’t.
Marketing Model
Align teams, planning and workflows. Build a structure that drives growth.
Brand Activation
Turn strategy into action. Make sure your campaigns and partnerships drive growth.
Efficiency
Find the waste. Shift your time, tools and budget toward what moves the business forward.
Results
Scaled ecommerce revenue from $12M to $80M by leading a full digital marketing transformation that delivered sustained growth over five years
Defined and embedded new brand positioning that aligned product, marketing and internal teams around a clear and insight-driven value proposition
Doubled performance marketing efficiency in six months by restructuring the channel mix and optimising SEO, PPC and paid social
Reduced marketing costs by 25% (2.5m Euros saved), by updating eco-system, implementing clear measurement strategies & balancing working vs non-working spend.
Overhauled the marketing operating model, including team structure, planning and execution frameworks to increase clarity, efficiency and commercial performance
My services
If you’re an D2C/ B2B2C brand with a turnover of £2m-£80m, based in Europe or North America, then I would be a good fit for your company
Fractional CMO
Ongoing strategic and executional support. I lead your full marketing function, aligning brand, performance, ecommerce and team operations to drive growth.
Growth Diagnostic
A one-off strategic audit. I evaluate your marketing across and deliver a clear, actionable growth plan.