Fractional CMO Belgium
I provide senior marketing support on a retainer or project basis.
I help Belgian consumer brands scale sustainably, locally & nationally with a proven track record of driving growth through brand and digital transformation.
Focused, Simple, Commercial.
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Digital Marketing & Mix
From high-level strategy to detailed channel audits & execution.
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Marketing Strategy
Looking at your business holistically & creating a sharp plan for growth
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Positioning & Messaging
Ensuring you have a simple, distinctive edge that resonates with consumers
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Measurement & Research
Simple, actionable insights that fuel growth. From Brand Research to Media Measurement
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Operating Model & Tech
Clear structure, process & technology to enable your business goals.
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Team Leadership
Leadership that provides consistent direction, empowers, and drives results fast.
Results
Scaled ecommerce revenue from $12M to $80M by leading a full digital marketing transformation that delivered sustained growth over five years
Defined and embedded new brand positioning that aligned product, marketing and internal teams around a clear and insight-driven value proposition
Doubled performance marketing efficiency in six months by restructuring the channel mix and optimising SEO, PPC and paid social
Reduced marketing costs by 25% (2.5m Euros saved), by updating eco-system, implementing clear measurement strategies & balancing working vs non-working spend.
Overhauled the marketing operating model, including team structure, planning and execution frameworks to increase clarity, efficiency and commercial performance
My services
If you're a Belgian consumer brand, looking to grow, with over 10 employees then you area a good fit.
Fractional CMO
Your part-time marketing leader. Ongoing strategic direction and hands-on execution, aligning your brand, digital performance, e-commerce and team to accelerate growth.
Project-Based Consulting
Tailored strategic projects to address specific business challenges or opportunities, delivering actionable insights and results.
Interim CMO
Immediate executive support without the wait. Temporary leadership to seamlessly guide your brand and marketing operations.
FAQs
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A fractional CMO, also known as a CMO-as-a-service, is a part-time executive who provides strategic marketing leadership without the cost or commitment of a full-time hire. Helping your company get clear on what is needed to grow & build your marketing function.
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I typically work with consumer brands who are looking to scale. Usually brands with over 10 employees, looking to scale up with an in-house marketing function or the aim of building one soon.
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My costs will vary depending on the scope of work, however if working on a retainer, you can expect costs between & will travel to your business.
€900-£1100 per day for retainer work.
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You get senior marketing support, with international experience on-demand without a large overhead.
Instead of simply hiring for what is available nearby & within your cost range, you get strategic support & enterprise level support for a fraction of the cost.
In addition to this, resource can scale up and down based on your needs.
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I’m a native English speaker, fluent in French (5 years in France) & proficient in German (B1)
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I’m currently based in London, UK & support brands locally. I will travel to brands globally on an ad-hoc basis.
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I cover the whole of Belgium, however typically my clients are based in Brussels & Antwerp
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I’ve spend over 10 years, working with brands looking to grow in North America & Western Europe.
This includes Belgium where i’vescaled numerous businesses digitally. I’m also familiar with countries near France, having lived in Switzerland, Germany & Norway for a combined 9 years.
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I deliver support remotely, however I think it is important to meet in person & build relationships & so will be on-site initially & will travel to your offices on an ad-hoc basis.
Interested?
Let’s chat further, book a free 15-minute complementary session