Marketing Strategy Services
I’ve spent a large chunk of my career modernising marketing functions & ensuring they remain consumer-centric. A mixture of best-practice from years ago that holds true, the latest marketing science & digital experimentation.
I can support your team in building a clear marketing strategy & ensure it is executed. Project or retainer based support.
Where can I help?
1. Strategic Growth Reset
When growth is slowing or a brand is stuck, I come in to support. I provide an insight-led growth strategy that connects brand, digital and channel plans. This includes identifying market opportunities, aligning teams and ensuring every channel contributes to commercial outcomes.
2. Team and Marketing Function Design
You may have marketing talent, but are you set-up for success? . I help define roles, processes and team setup so your people are working on the right things, with a rhythm that supports scale.
4. Cross-Channel Planning and Integration
Marketing, sales, product and ecommerce often run in silos. I connect the dots, engage teams & build plans so campaigns, launches and budgets work together.
5. Operating Model and Planning Cadence
Founders are often pulled into the weeds. I bring planning, accountability and operating rhythm to the marketing function so you can step back, without losing visibility or control.
6. Marketing Investment, Efficiency & Measurement
Ensuring that you have a clear idea of how you’re measuring your marketing, that investments are proportional to your scale & that you’re being charged the ‘right’ amount.
7. Interim or Long-term Leadership
Embedded into your team, I offer senior direction, ensuring that strategy is embedded, understood and executed to a high level & mentor and manage your team to success. Not just an agency or consultant on the side.
8. Marketing Comms & Digital Marketing Channel review & audit
Getting into the weeds, checking how each of your channels are functioning, from PR, Social Media to Performance Marketing. More details on the Digital side can be found here